The Internet Changed Everything!
Connection! If you had to describe in one word why the
internet changed everything, it would be connection.
Businesses and personal relationships have changed due
to the internet’s ability to instantly connect people
globally through e-mail, websites and social networking
sites such as Facebook and MySpace. The immeasurable
connection the internet created has changed the way the
world communicates, gathers and sends information, and
markets its products and services.
However, this global connection has created a problem
for the local business in their local markets.
Why?
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Traditional print advertising is becoming less
effective
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Most people have thrown their Yellow Pages away
and search online
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Newspaper’s readership is down and many papers
are declaring bankruptcy
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With Tivo, people are skipping commercials
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Search results are dominated by large companies
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Search results bring information overload. Local
businesses get lost
Did you know?
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97% of people with online access will research
products and services online
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before they purchase
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35% of all searches are done with an intent to
buy
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55% of all local searched are done with an
intent to buy
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Of all local searches, 8 out of 10 call or visit
a store and 60% of those result in a purchase of
some kind
It is estimated there are over a trillion web pages
in the world today all trying to connect to someone.
About half of all American businesses have a website
because they realize the need for an online presence but
most don’t know how to drive customers to their website.
The real question is not do you have a website, but
how are you driving customers to it? How can your
products and services stand out in your local market
when your customers are online?
Traditional advertising, in today’s highly
competitive market, has proven to be insufficient in
helping many small businesses grow. Newspaper and Yellow
page readerships continue to decline, while their cost
to run ads are increasing.
By utilizing a unique process called geo-targeting,
the physical location of a web searcher is determined,
and then specific content is delivered to them based on
the nature of their inquiry.Simply put, geo-targeting
enables local business to be matched with local
searches.
Location, Location, Location!
(top of page)
We all know the old saying “What are the 3 most
important factors in buying real estate?” “Location,
Location, Location!” Think of the internet as the real
estate of the 21st century. Your web presence and
location on the search engines matter.
Google and other search engines guide people through
billions of websites, message boards, and blogs to
deliver the most relevant information for what is being
searched. AdzZoo creates a complete online campaign for
each business to drive online traffic to your door.
Location also applies to advertising on popular web
sites. As we all know, effective advertising is done
through Ad campaigns. Promotion of your business name
and message on some of the highest trafficked web sites
in the world creates a branding effect within your local
community that is crucial for your business.

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Optimized Website: Designed for searches and
online exposures
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Geo-Targeted Search Engines results: Enables
local business to be matched with local searches.
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Google & Yahoo Maps: Put your business on the
map!
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Push out to Ad Network: Your ad Geo-Targeted on
high traffic website like CNN, Food Network,
Facebook, and thousands of other sites.
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Monitor Campaign for Optimization: Monitor and
fine tune campaign for optimum online exposure.
AdzZoo offers a variety of
advertising campaigns to fit your businesses needs.